President: Terry Slattery
Operations Manager: Rose Larsen

Company
Formed in 1985 by a former leading IBM salesperson, Slattery Sales Group is a revenue and margin enhancement firm that specializes in developing and executing value differentiation strategies to enhance results. The firm has developed value differentiation strategies, re-engineered sales processes, and trained and coached executive and sales management and their sales organizations for more than 2,000 clients in more than 100 industries. By creating a value-driven culture in which the sales process is aligned with and supports expectations, salespeople are empowered to meet revenue and margin objectives, reduce sales costs, and improve sales efficiency.

Market
Companies that sell commodity products and believe they must compete on price struggle with the slimmest of margins. These price-driven sales organizations find it difficult, if not impossible, to realize profitable, predictable revenue growth. In contrast, value-driven sales organizations with clear value differentiation are positioned to realize profitable, predictable revenue growth and margin preservation or enhancement, shorten sales cycles, and erode competitors’ market share.

Companies involved in high-dollar, complex sales of sophisticated products, such as in the technology and financial services industries, must understand their competitors’ market positions in order to develop a value-differentiation strategy that bests the competition and captures market share. Yet many companies rely on limited sales-only organizations to drill unsophisticated, formulaic sales processes into their sales force when, in fact, they would be more successful if they elevated their consultative selling process by integrating value-differentiation strategies that exploit competitive vulnerabilities.

Services
Through its Minneapolis headquarters and affiliate offices in Chicago, Cleveland and St. Louis, Slattery Sales Group offers a comprehensive suite of cost-effective revenue and margin-enhancement services, including value-differentiation strategy assessment, development and execution, sales process evaluation and re-engineering, training, executive and sales management coaching, and recruitment support. In addition, the firm provides recruiting guidance and tools to ensure that the right people who can and will sell are hired.

Slattery Sales Group coaches sales management in upgrading, motivating and developing their sales force. The firm’s variety of training programs empower salespeople to: get to the real decision maker with the appropriate language; ask the right questions to determine the strength of the buying motivation; gain commitment before investing resources; and articulate value differentiation to defend price/margin.

Partners
Slattery Sales Group partners with leading firms in the sales industry — from recruiting and hiring salespeople who will meet expectations to managing salespeople for optimum results. Objective Management Group, Inc. is the pioneer and industry leader in sales force evaluations and sales candidate screening

Customers
As one of the most respected, innovative, and successful revenue and margin-enhancement consulting firms in the country, Slattery Sales Group enjoys 15-plus-year relationships with the 2,000 companies it has worked with over the last 21 years. Clients’ sales organizations consistently improve revenues by an average of 18-20% and margins by 3-8 points. The firm’s client roster is rife with prominent national companies such as Blue Cross Blue Shield of Minnesota, Pfizer, 3M Health Information Services, Datacard, Wells Fargo, Wellmark of Iowa and RE/MAX.

Executive Biographies

Terry Slattery
CEO, Slattery Sales Group
Over the past 21 years, Terry Slattery and Slattery Sales Group has helped 2,000 clients exponentially grow revenues and margins. He has developed value differentiation strategies for clients in more than 100 industries, re-engineered their sales processes, and trained and coached executive and sales management and their sales organizations. He has helped all of them — from home-based enterprises to Fortune 100 companies — increase their top-line revenue and decrease their selling costs

The creator of Wimp Junction™ — a program that teaches how to recognize and eliminate nonproductive sales behavior, especially during complex sales — has helped tens of thousands of salespeople improve their sales productivity.

Terry was a leading salesperson at IBM, where he first began using value differentiation. As a sales executive at Digital Equipment Corporation, he managed global relationships for the largest accounts, selling engineering systems, data communications, decision-support systems and transaction processing.

Rose Larsen
Operations Manager
For the past seven years, Rose has managed Slattery Sales Group’s operations, also serving as logistics liaison for account projects. As the primary contact point for Slattery’s clientele, she ensures that the firm provides a customer experience that meets client expectations and continually strengthens client relations. She is an essential component of Slattery Sales Group's successful client retention strategy, which has resulted in the firm’s continued growth and exceptional reputation.