BlueCross BlueShield of Minnesota Independent Agent Conferences Featuring Slattery Sales Group CEO for Third Consecutive Year
Terry Slattery will address nearly 1,400 agents

MINNEAPOLIS, September 7, 2006—Slattery Sales Group—a revenue and margin enhancement firm focused on creating and implementing value differentiation through the sales process—announced that BlueCross BlueShield of Minnesota has engaged CEO Terry Slattery for the third consecutive year to address nearly 1,400 independent agents at six annual conferences across Minnesota, including Duluth, Bloomington, St. Cloud, Fergus Falls, Minneapolis and Mankato.

Sandy Shapiro, the insurer’s vice president of community small and mid-size accounts, noted, “During the three years we’ve been working with Slattery Sales Group and Terry, close to 100 of our internal representatives, sales managers, and account managers have gone through his Sales Mastery program. Given their success and the agents’ consistent, highest ranking of Terry as a speaker, we want to continue exposing our independent agents to his innovative sales tactics.”

Slattery also authors BCBSM’s monthly newsletter, True Blue, which is sent to independent agents.

About Slattery Sales Group
Slattery Sales Group (SSG) is a revenue and margin enhancement firm that specializes in creating innovative value differentiation strategies and re-engineering sales processes that empower sales organizations to meet profitable, predictable growth objectives and defend margin and price more effectively against competition. In addition to increased revenues, companies involved in large-dollar, longer-term, complex sales experience margin integrity and enhancement, improved sales productivity and a gain in market share. SSG has worked with more than 2,000 companies improve revenues on average by 18-20 percent and margins by three to eight points. Providing a more cost-effective approach to sales enhancemen t— up to 75 percent less — than large national firms focused on unsophisticated formula selling, SSG also provides recruiting guidance and tools to ensure that people who can and will sell are hired. The company also coaches sales management in motivating and developing their sales force.