Slattery Sales Group CEO Co-Authors Profit-Rich Sales
Terry Slattery shares 21 years’ experience helping 2,000 clients grow revenues and margins

MINNEAPOLIS, September 6, 2005 — Terry Slattery, CEO of Slattery Sales Group—a revenue and margin enhancement firm focused on creating and implementing value differentiation through the sales process—has co-authored Profit-Rich Sales with Roxanne Emmerich, CEO of The Emmerich Group. The 191-page book is written for the financial services industry, instructing lenders, brokers, and private bankers on the nuts and bolts of what the authors refer to as the Profit-Rich Sales System™. According to Slattery, whose client list includes Wells Fargo, Blue Cross and Blue Shield of Minnesota and other insurance firms, “Account representatives who adopt this proven system report that they are recognized as problem-solving experts worth attention, respect and premium pricing. Several banks have booked over 90 percent of loans that cleared their credit committees—up from an average of 30 percent. And investment representatives repeatedly tell stories of winning against tough competitors in multi-million dollar deals.”

Much of the book is based on Slattery Sales Group’s Boot Camp, a two-day seminar about determining value differentiation and integrating it into the sales process to shorten the sales cycle and eliminate wasted proposals. “For those who want an interactive experience and a quick grasp of the material, Boot Camp is an attractive alternative,” says Slattery. “An interactive e-learning program will be available later this fall.”

A leading salesperson at IBM, where he first began developing value differentiation, Slattery has developed value differentiation strategies for clients in more than 100 industries, re-engineered their sales processes, and trained and coached executive and sales management and their sales organizations. He has helped all of them — from home-based enterprises to Fortune 100 companies — increase their top-line revenue and decrease their selling costs.

About Slattery Sales Group
Slattery Sales Group (SSG) is a revenue and margin enhancement firm that specializes in creating innovative value differentiation strategies and re-engineering sales processes that empower sales organizations to meet profitable, predictable growth objectives and defend margin and price more effectively against competition. In addition to increased revenues, companies involved in large-dollar, longer-term, complex sales experience margin integrity and enhancement, improved sales productivity and a gain in market share. SSG has worked with more than 2,000 companies improve revenues on average by 18-20 percent and margins by three to eight points. Providing a more cost-effective approach to sales enhancement — up to 75 percent less—than large national firms focused on unsophisticated formula selling, SSG also provides recruiting guidance and tools to ensure that people who can and will sell are hired. The company also coaches sales management in motivating and developing their sales force.