What is isolation during the sales process? Terry Slattery answers this question and tells you the sales skills needed to break the isolation and move to getting a sale. It’s the goal of a good salesperson to use isolation after the decision process. Learn the two key ways to break the isolation: reach the emotional customer and work with the logical customer.

In his sales management training series, Terry Slattery of Slattery Sales Group shares how to talk to customers about cost versus price. He tells the story of a high value manufacturer that saved the customer hundreds of thousands of dollars, even with a price tag that was 40% higher than the competition.