Recommended Reading for Top Salespeople

This list will provide you with several recommended books about marketing, negotiation, personal improvement, management and leadership, customer service and selling skills. We hope you enjoy them!

Complex Sales

The Cinnamon Story

The Cinnamon Story

Terry Slattery

If you’re sick of losing to commodities and the low-balling competitors in your industry, it’s time to read The Cinnamon Story and take a fresh look at your competitive value.

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Selling Skills

Earning-what-youre-worth

Earning What You’re Worth

Cold calling and dealing with call reluctance.

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How-to-sell-more-in-less-time

How To Sell More In Less Time With No Rejection

Common sense telephone techniques.

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Mastering-the-complex-sale

Mastering the Complex Sale

How to compete and win when the stakes are high.

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Management & Leadership

Managing-by-values

Managing by Values

Focusing on values for organizational culture.

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Dont-fire-them-fire-them-up

Don’t Fire Them, Fire Them Up

How to motivate yourself and your team from author’s real life experiences at IBM.

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22-biggest-mistakes-manager-make

22 Biggest Mistakes Managers Make

And how to correct them.

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Negotiating

Getting-to-yes

Getting To Yes

Negotiating agreements without giving in.

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Its-Negotiable

It's Negotiable

Handbook of win/win tactics.

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Fundamentals-of-Negotiating

Fundamentals of Negotiating

Title says it all.

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Customer Service

Nordstrom-Way

The Nordstrom Way

Now Nordy’s excels at customer service.

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Customers-for-life

Customers For Life

How to turn that one-time buyer into a lifetime customer.

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Knock-your-socks-off

Sustaining Knock Your Socks Off Service

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Personal Improvement

Highly-Effective-People

Seven Habits of Highly Effective People

Approaches for solving personal and professional problems.

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Think-and-grow-rich

Think and Grow Rich

A classic in positive mental attitude and its relationship to success.

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When-you-talk-to-yourself

What To Say When You Talk To Yourself

Using affirmations to achieve greater success.

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Marketing

Selling-the-invisible

Selling The Invisible

Good book on how to market and sell services.

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Laws-of-marketing

The 22 Immutable Laws of Marketing

Strategies for marketing products and services. Good book.

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Permission-Marketing

Permission Marketing

New age marketing; how to shape your message to market successfully in today’s economy.

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