THE

PODCAST

Revenue Unscripted helps founders and leaders unpack what truly drives their growth — the human side of their sales strategy.

Host Jennica Dixon sits down with entrepreneurs and executives to explore how great companies build high-performing sales cultures, avoid costly talent mistakes, and turn complexity into clarity.

Real stories, hard-won lessons, and proven insights to help you close the gap between potential and performance.

Invitation:

We are always looking for brilliant collaborators: serial entrepreneurs, seasoned leaders, boots-on-the-ground professionals in the B2B space who have insights to share around the complex world of revenue generation through human-to-human selling in the marketplace.

Our audience is primarily founders, CEOs, investors, advisors, and leaders who run organizations that rely on B2B sales to grow revenue and margins.

If you have insights to share, we would love to talk!

To find out if we might be a good fit:

  • Book a 30-minute intro call HERE. (If you already have one booked, I look forward to our conversation together!)
  • If you think we're a fit during our intro call, we'll schedule a time to record the podcast.
  • Record the podcast! Easy, under 1 hour, on Riverside.fm.
  • After our team edits it, you'll have a chance to review the podcast before we publish it.
  • We'll publish the podcast! We'll provide marketing assets with you so you can share it, too.

Recent Episodes

Coming soon!

Our early episodes are in production.

We can't wait to share them here with you!

Meet Your Host

Jennica Dixon grew up immersed in the world of sales and selling.

Raised by entrepreneurs who founded the Slattery Sales Group when she was just a toddler, she thought family dinner conversations around revenue growth, exit multiples, margin health, terrible tactics, courageous founders, and competitive showdowns were completely normal.

After pursuing a career in banking and finance, with experience in both the corporate and not-for-profit industries, she returned to the Slattery Sales Group full-time in 2020. As President, she now preserves the four-decade legacy of enhanced competitive strategy and tactical marketplace execution.

She enjoys helping founders, CEOs, leaders, and individual contributors win more business, in less time, and at higher margins.

Jennica lives near St. Paul, MN with her husband, three teenagers, and German Shepherd.

What We Might Talk About...

🔷 Scaling Challenges: "From Solo Founder to 10-Person Sales Team: What I Wish I Knew About Hiring"

🔷 Forecast Accuracy: "Why Your Pipeline is Full of Fiction (And How to Fix It)"

🔷 Differentiation: "Competing on Value When Everyone Sounds the Same"

🔷 Margin Pressure: "How to Stop Your Salespeople from Giving Away Margin"

🔷 Long Cycles: "When Your 60-Day Sales Cycle Became 6 Months: Navigating Longer B2B Sales"

🔷 Team Performance: "The Uncommon Behaviors That Separate Great Sales Teams from Average Ones"

🔷 Growth Scaling: "Doubling Revenue Without Doubling Your Sales Team"

... Or any unique angle you'd like!

About Revenue Unscripted

Revenue Unscripted is a podcast for founders, CEOs, and leaders navigating the complex, often-unpredictable world of human selling. Hosted by Jennica Dixon, President at Slattery Sales Group, each episode unpacks what really drives stronger revenue and margins — not just process or product, but people and behaviors.

In a world where sales is often treated like a mysterious black box, Jennica shines a light on the unique psychology, risks, resilience, and skill that human sellers bring to complex deals. Drawing from her firm’s work with over 2,400 companies across 170 industries, she helps leaders see — and solve — the blind spots that quietly drain growth, margin, and valuation.

Through candid conversations with business builders, revenue leaders, and transformation experts, the show blends origin stories with strategic insights. Listeners discover how today’s most effective organizations are rethinking how they expand, equip, and empower their sales teams — and how founders can protect the value they’ve spent years creating.

At its core, Revenue Unscripted celebrates the real people behind the numbers — the missteps, the pivots, the brilliant ideas, and the breakthroughs that shape sustainable growth.

Whew! You made it to the end. Way to go.

Your time is precious.

Thank you for spending it here. We're honored.

Have questions?

Reach out to us any time at info@slatterysales.com.

We'll be happy to help.