April 2024 Infrequent Flyer

Jennica Dixon

June 20, 2025

April 2024 Infrequent Flyer

Happy April!

We’re thrilled to announce that our long-awaited book, “Wimp Junction®”, launches TODAY!

This is the culmination of many years of work, and we’re so excited to share it with you. We’re launching with paperback and e-book on Amazon, to start – but we’ll be expanding to audiobook and other platforms in the near future; stay tuned!

To find our new book “Wimp Junction”, simply visit www.wimpjunction.com. There, we share the Amazon link and tell you a bit more about the book.

💎Friends, THANK YOU. Your valuable input made these concepts stronger as they were honed in the marketplace, and we deeply appreciate working with you over the last four decades. This book could not have happened without you. 💎

We have one request: since we’re independently publishing (and we don’t have a marketing department like the big players do), every single review on Amazon means the world to us. So: Would you please consider buying a copy of our book and leaving us a review on Amazon? (Amazon requires that every reviewer be a verified buyer first.) Every positive review makes a difference! Thank you!

Now, here are a couple of things we’re sharing with you this month:

Favorite Slattery Sales tip of the month: Equip your advocates.

There is no single “decision-maker” in a complex sale. There are always more requests for funding than funds available, and so HOW they resolve those competing priorities is critical to your sale.

You’re up against every other investment they could make this year, and your biggest competitor is the status quo.

Even your strongest advocates at your prospect organization will need to defend any investment in your solution.

➡️ Therefore, equip your advocates – especially the ones who are funding the problem you can solve – to defend your solution in their internal machine.

💘 They may love you, but if they can’t articulate what business problem your solution solves, they won’t get you funded. ⚠️

👉 The problems that get articulated get funded.

💵 Help your prospect articulate the costs of the problem you solve.

(Don’t tell them the costs, of course; simply help them articulate the costs of the problem you solve.)

Here's the original post on LinkedIn.

Fun recommendation of the month: Ahmad's Blues, by Gene Harris.

Growing up with Terry Slattery meant that my childhood was accompanied by a soundtrack of incredible jazz and blues music. My dad has shared some amazing tracks with me, and I want to share some of these treasures with you so you can join us in sound.

One of the strongest influences in our home was the particular piano playing of the incredible Gene Harris, and this track -- paying homage to the great Ahmad Jamal -- is quintessential.

You can find the song on YouTube here. Enjoy, and think of Terry enjoying the song with you!

If you want to connect further with us or learn more about Slattery Sales Group, you can find us here:

www.slatterysales.com

www.linkedin.com/in/jennica-dixon

Our program for elite individual sellers is open for applications here.

If you’re a leader and you want to connect with us because you’re interested in lifting your team’s performance, simply reply to this email and we’ll go from there!

Thank you for being part of the Slattery circle. We appreciate you and are excited to share this book launch with you.

Cheers,

Terry & Jennica

~

Thank you for stopping by! Glad to have you here.

At Slattery Sales Group, we empower great companies and sellers to win more business in less time.

Our clients tell us we help them raise revenues, bolster margins, shorten sales cycles, and compete more effectively in the marketplace.  We'd love to help you do that, too.

To expedite your progress:

🔷 Grab our book HERE to get that important sale moving again.

🔷 Get quick-start training to shorten your sales cycle and avoid being commoditized here.

🔷 Boost your own skills (and earning potential) in our advanced program here.

If you want to learn more about how we've helped over 2,400 enterprises enhance their sales processes, contact us through phone: 952-832-5436, or email: info@slatterysales.com. We'd love to connect.

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