Welcome to your April edition of the “Infrequent Flyer!” We share carefully-curated insights for you here, all with the goal of empowering you to win more (and enjoy some life along the way).
So here are the three things we’re sharing with you in this month’s edition to help you bolster your selling efforts in 2025, and enjoy a bit of life, too.
1. A new favorite Slattery Sales Tip
2. New tools & resources page!
3. A humorous way to boost your syllable skills
May you be encouraged to keep selling well at high value and high margins. Cheers to your prosperity!
1. Slattery Sales Tip: Don’t compete on your competitor’s definition of your value. Redefine it.
Don’t compete on your competitor’s definition of your value. Redefine it.
Chances are, whatever you want to tell the marketplace about how great your solution is, your competitors are also out there saying exactly the same things.
Great service. Wonderful people. High quality. Those are table stakes to get on the RFP list; if you talk about them, they will commoditize you.
Getting to the heart of your Differentiating Value (D.V.) means digging deep – really deep – so that you uncover unique language that ONLY you can use to leverage your D.V. in conversations with prospects.
Ambiguity gives your competitors room to say, “We do that same thing, only cheaper / better / faster!” Ambiguity can cost us margins.
We must dig deep enough to get to clarity around exactly what it is we bring uniquely to this deal – and exactly what value it has for THIS prospect.
That’s language that only you can use.
Don’t let your competitors be the ones to define what you do well.
If you run the conversation right, you can ensure that you’re competing on – and your prospect is valuing – YOUR definition of what you do well, and not your competitor’s.
Don’t compete on your competitor’s definition of your value. Redefine it, so you can get your value recognized faster and win at higher margins.
2. New tools & resources page!
Great news! We have compiled our favorite tools and resources for clients onto a single page here.
We include, of course, the books we’ve written (“Wimp Junction” and “The Cinnamon Story”), as well as the easy-to-use Sales Growth Matrix we recently created (to calculate non-negotiable weekly behaviors), and our quick-start sales training package.
We also include resources from Objective Management Group, the 3rd party assessment tool we’ve been working with for over three decades to help our clients put the strongest sales talent in the field for THEIR unique sale.
And finally, I’m thrilled to share with you links to Membrain (the elegantly simple CRM built from the ground up for complex sales), and Athena (the best remote-work executive assistants, period, to help you win back time). We’ve carefully vetted these, and even have worked closely with Membrain to ensure the Slattery sales process is BUILT INTO the CRM so our clients can “plug and play” the Slattery process for their teams seamlessly.
We’re proud of our work at Slattery Sale Group, but we know there’s no way we can do this alone, getting our clients to the next level of results. As we find and vet specialists in other areas, we’ll be thrilled to share them with you here, so keep an eye on our new Tools & Resources page here.
3. A humorous way to Boost your Syllable Skills
Salespeople are known for being loquacious. (In Woody Allen's words, "There are worse things in life than death. Have you ever spent an evening with an insurance salesman?")
In my opinion, the only thing that can TOP the wordiness of a rookie salesperson is the awe-inspiring multiplication of syllables in Corporate Speak.
One of my favorite satirical articles of all time comes from The Onion, and I'm thrilled to share it with you here: "Manager Achieves Full Mastery Of Pointless Managerial Jargon." If you've worked in a company for more than about 10 minutes, you will appreciate the humor.
Additionally, I discovered this fabulous little desktop treasure: The Corporate Nonsense Generator! Simply twist the segments to generate amazing combinations and phrases, like "asynchronously implement deliverables" and "dynamically align on ROI". If you've been looking to join the multisyllabic masters as you climb the corporate ladder and just need some inspiration, this one's for you.
I hope you have a wonderful day. Wishing you a warm April and great success!
Cheers,
Jennica
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✨ Thank you for stopping by! Glad to have you here. ✨
At Slattery Sales Group, we empower great companies and sellers to win more business in less time.
Our clients tell us we help them raise revenues, bolster margins, shorten sales cycles, and compete more effectively in the marketplace. We'd love to help you do that, too.
To expedite your progress:
🔷 Grab our book HERE to get that important sale moving again.
🔷 Get quick-start training to shorten your sales cycle and avoid being commoditized here.
🔷 Boost your own skills (and earning potential) in our advanced program here.
If you want to learn more about how we've helped over 2,400 enterprises enhance their sales processes, contact us through phone: 952-832-5436, or email: info@slatterysales.com. We'd love to connect.