August 2025 Infrequent Flyer
Welcome to your August edition of the “Infrequent Flyer!” We share carefully-curated insights for you here, all with the goal of empowering you to win more (and enjoy some life along the way).
So here are the things we’re sharing with you in this month’s edition to help you bolster your selling efforts in 2025, and enjoy a bit of life, too.
Tip: Your prospects are trained for THIS
A powerful short video on performance & trust
NEW training dates!!!!!
May you be encouraged to keep selling well at high value and high margins. Cheers to your prosperity!
1. Slattery Sales Tip: Your prospects are trained for THIS
Don’t underestimate the pressure your salespeople are under in a competitive sale. They’re up against skilled businesspeople who have been trained to set the table so every purchase is viewed as a commodity buy and lowest price will reign supreme.
If they aren’t adequately equipped to handle those discussions, then your salespeople are at risk of succumbing to lower margins. (Remember, most salespeople have a need to be liked that is stronger than their need to win the sale.)
Equip your sellers to win at high value, even when they're up against well-trained buyers.
They should be able to:
Ask great questions, instead of talking about their stuff. (Talking about their stuff will get them commoditized!)
Shift the focus of the conversation from price to cost. (Prospects love to conflate those two concepts!)
Get commitment to mutually-agreed-upon next steps before doing anything that costs time and resources. (Always know what happens next!)
With these skills, they will be better equipped to handle the pressures and pushbacks their prospects are trained to provide. (And your margins will be more secure!)
If you want to invest in your team’s selling skills (even as your prospects are investing in their buyers’ anti-salesperson skills), then keep scrolling down 
because we’re finally sharing dates and info for our next public trainings! We’d love to have you join us.
2. A powerful short video on performance & trust
I offer you a ridiculously powerful little video that will take less than three minutes of your time.
Simon Sinek asked the Navy SEALs, “How do you promote people?” After all, they are arguably the highest-performing team of all time; how does one get promoted to be on SEAL Team Six?
His explanation is eye-opening. They distinguish between two traits.
Performance= Skills on the battlefield. “I can trust you with my life.”
Trust = Integrity off the battlefield. “I can trust you with my money and my wife.”
His application to business is sobering. “We have a million and one metrics to measure someone’s performance, and negligible to no metrics to measure someone’s trustworthiness. So we end up promoting or bonusing toxicity in our businesses, which is bad for the long game, because it eventually destroys the whole organization.”
My dad and I have seen many company cultures over four decades and 2,400+ clients – some healthy, some toxic – and I can say with vigor: This. Is. SO. True.
One high-performing, low-trust person can destroy years of team-building, skills training, and growth momentum.
Enjoy this three-minute clip. If you’re leading a company or a team, don’t ignore signs of low integrity. Don’t ignore signs of high integrity.
It may seem superfluous when you have a million metrics ready to measure performance, and none to measure trust, but it’s critical to the health of your team, your revenue, and ultimately your enterprise to spot integrity and reward it.
3. Training dates!!
I am so excited to share with you our new Slattery Training Series! To ideally serve our clients (you!), we have broken our classic long-form sales training sessions into even smaller live trainings.
Our clients are busy, and their calendars are tight. Even something as valuable as a Boot Camp or Slattery Sales Summit can be tough to carve into the calendar!
So, we now offer short, powerful, once-a-month training sessions! Every public training session is a three-hour event packed with all the classic Slattery insights and wisdom. We'll do one session each month through the end of the year.
You can find dates and topics HERE
We’ll start on September 25 with, “Getting Stuck Deals Un-stuck.” 
You can buy a single ticket, or a package of trainings (and save money!).
If you have any questions, don’t hesitate to reach out! We’ll be happy to help you decide if this is the right fit for you or your team at this time.
I hope you have a wonderful day. Wishing you a warm August, and great success in the marketplace!
Cheers,
Jennica
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✨ Thank you for stopping by! Glad to have you here. ✨
At Slattery Sales Group, we empower great companies and sellers to win more business in less time.
Our clients tell us we help them raise revenues, bolster margins, shorten sales cycles, and compete more effectively in the marketplace. We'd love to help you do that, too.
To expedite your progress:
🔷 Grab our book HERE to get that important sale moving again.
🔷 Get quick-start training to shorten your sales cycle and avoid being commoditized here.
🔷 Boost your own skills (and earning potential) in our advanced program here.
If you want to learn more about how we've helped over 2,400 enterprises enhance their sales processes, contact us through phone: 952-832-5436, or email: info@slatterysales.com. We'd love to connect.