Emails
(and a quick video with more details)
A quick tip for revenue-producing teams:
Tight email security is great, but there are no free moves.
💡 Work with your technology team to make sure your clients & prospects can actually get through your email nets. 💡
We have some clients (especially in high-tech spaces and cybersecurity) whose email nets are so tight that we -- engaged as consultants, approved as vendors, and with long green-lighted email exchanges already under our belts -- still can't reach our own contacts.
Not always, just sometimes. It’s random. It’s annoying.
When I get the same request three times from my client, with escalating tones of frustration (in spite of my multiple replies, all of which have dissolved the moment they entered their orbit), I realize what’s going on, I hop over to LinkedIn, and reply via direct message instead.
⚠️⚠️⚠️Your prospects and clients may not do that. They'll just feel ignored.
💡 If your spammers can't reach you, if your vendors can’t reach you, if the outside world can’t reach you, if external addresses can’t reach you, then you may be inadvertently preventing clients & prospects from reaching you, too.
Tight security is great for risk management and clean email boxes, but there are no free moves. Is worth losing incoming client communication? Incoming prospect communication?
It's not easy, but work with your tech team to strike a balance. Make sure outside emails can get in.
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