Today’s Slattery Sales tip: Get ready to change how you sell.
(And no, it's not because of AI.🤦♀️)
💡If your solution is new, unique, high-tech, and making headlines, you may be able to sell some early adopters simply on your awesome potential, features, and benefits for a while.
⚠️ But make no mistake: your competitors are on your heels, and you must be ready to sell on your Differentiating Value (DV) instead of your sheer awesomeness.
It’s a harder sale.
But it will mean the difference between protecting your margins and getting commoditized.
It will mean protecting your market share when competitors encroach.
💡Don’t rest on that early momentum of novelty. Prepare NOW for the harder work of selling to a marketplace where your competitors are shouting to your prospects, “We do that, too, only cheaper/better/faster!
It requires different skills. It requires some deep digging into your DV, which is probably hidden in your business model.
But it's worth it.
Bolster your defenses now, and get ready to sell on your DV so you can keep your market share and sell at high margins, even when your competitive advantage shifts.
Because it WILL shift.
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✨ Thank you for stopping by! Glad to have you here. ✨
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To expedite your progress:
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