Welcome to your July edition of the “Infrequent Flyer!” We share carefully-curated insights for you here, all with the goal of empowering you to win more (and enjoy some life along the way).
Here are a few things we’re sharing with you in this month’s edition to help you bolster your correspondence with clients and prospects, and enjoy a bit of summer:
Our favorite Slattery Sales tip of the month
A sweet slice of American history
A hint of what’s coming soon
A Sales quote from a founding father
1. Favorite Slattery Sales tip of the month:
There are no free moves – even in your email inbox!
You’ve heard us say it a million times: “There are no free moves.” It’s the foundation of our work in Differentiating Value, and it has numerous other applications in your organization, like this one: your spam nets.
We have some clients (especially in high-tech spaces and cybersecurity) whose email nets are so tight that we – engaged as consultants, approved as vendors, and with long green-lighted email exchanges already under our belts – still can’t reach our own contacts.
Not always, just sometimes. It’s random. It’s annoying.
When I get the same request three times from my client, with escalating tones of frustration (in spite of my multiple replies, all of which have dissolved the moment they entered their orbit), I realize what’s going on, I hop over to LinkedIn, and reply via direct message instead.
Tight security is great for risk management and clean email boxes, but there are no free moves. Is that tight security worth losing incoming client & prospect communication?
It’s not easy, but work with your tech team to strike a balance, and make sure the right outside emails can get in.
(See the original post here. These tips are in addition to the strategies we share in our book, so make sure to check out Wimp Junction, too!)
2. Fun recommendation of the month:
In honor of July 4, I share with you a sweet slice of American history, alive and well in a Philadelphia candy shop!
The Berley brothers recently took over the country’s oldest continuously-operating candy shop, and have turned it into a destination in Philadelphia’s Old City district. From grinding cacao beans for their chocolate coatings to selling penny candies from glass jars on counters painted with the same soft blue as Independence Hall, these brothers take their cultural stewardship seriously – but not too seriously. :)
Enjoy this fun article diving into their adventure, and if you take a quick side trip there, please send me some real all-American candy!
Read the article HERE.
3. Behind the Scenes at Slattery
We’ve been busy here at Slattery Sales Group! Since launching our book in April, we’ve been intentionally packing up the best-of-the-best of Slattery concepts into a brand-new curriculum! And you’re the first to hear about it here. :)
We’re so excited for these new modules! We’ll begin filming them in the next few weeks, and we’ll be announcing some new courses and learning paths in the next few months. Stay tuned!
(Got something you really-super-duper want your salespeople to see or hear from Slattery? Hit “Reply” and let me know! I’m building our curriculum and would love to hear what resonates with you the most as I build it!)
4. Sales Quote from a Founding Father
Finally, I share with you one of my favorite sales quotes, from a man who probably had no idea he’d be quoted in the topic of winning complex sales of the 21st century:
“It is better to offer no excuse than a bad one.”
- George Washington
Have a wonderful July 4 holiday, and a prosperous month. We wish you continued success!
Thank you for being part of the Slattery circle. It's a privilege to have you here.
Cheers,
Terry & Jennica
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✨ Thank you for stopping by! Glad to have you here. ✨
At Slattery Sales Group, we empower great companies and sellers to win more business in less time.
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