July 2025 Infrequent Flyer
Welcome to your July edition of the “Infrequent Flyer!” We share carefully-curated insights for you here, all with the goal of empowering you to win more (and enjoy some life along the way).
So here are the things we’re sharing with you in this month’s edition to help you bolster your selling efforts in 2025, and enjoy a bit of life, too.
Tip: Don’t trust prospects to do THIS
Another great video from Terry
A fun video for summer festivities!
Looking for YOUR input!
May you be encouraged to keep selling well at high value and high margins. Cheers to your prosperity!
1. Slattery Sales Tip: Don’t trust prospects to do THIS
Don’t trust your prospects to figure out what your value means for THEM.
They don’t have your expertise; they don’t have your experience. They don’t have the time or the bandwidth to do the work to translate what your awesome differentiation means to THEM.
If you wait for them to figure out what value your differentiators really have for them, you’ll be waiting an unnecessarily long time for your sales to move forward.
Complex sales are won on Differentiating Value (DV) – not just on Differentiators. To get there, you must translate your unique differentiation (the “D” of “DV”) into what that means to your prospects so you’re speaking their language – not yours.
Want to speed up your sales? Take the time to translate your Differentiating Value (DV) to your prospect’s world before your sellers ever hit the marketplace.
We offer a valuable exercise in Chapter 4 of our book, Wimp Junction®, to do just that – to translate your unique value into your prospect’s world.
If your sellers are using declarative sentences to talk about their stuff, then they’re not there yet. Help them finish the work of translation, so they can leverage your real value and win, even in highly competitive sales.
(You can find that exercise in our book at www.wimpjunction.com.)
2. Another great video from Terry
On our Slattery Sales Group blog, I’ve recently been posting some great content that my dad created. Every time I post a video like this one, I’m reminded of just how much wisdom he can pack into a few minutes.
If you have a deal that might perhaps be slowing down a bit more than you’d like, take a look at this gem for some quick insight into how to get it moving again.
https://www.slatterysales.com/blog/the-intersection-of-cost-price-and-time-in-a-high-value-sale/
3. A fun video for summer festivities!
I have been WAITING to share this wonderfully summery video with you, and July is the perfect time.
May this video bring you joy as you head off to summer festivities.
May this video brighten your day.
And may you NOT get chased by any bulls at your next music festival.
4. Looking for YOUR input: topics
We’re constantly looking for ways to optimize our training delivery for YOU, our clients.
Revenue generators are more pressed than ever for time, with more claims on their calendar and attention. So for those clients who are seeking the Slattery Sales Summit / Boot Camp training experience for their team, but can’t commit to two days out of office, I have good news for you: we’ll be breaking up our public trainings into shorter sessions on specific topics!
The topics we choose will be informed by YOU, our clients! We, of course, have a list of topics we could focus on (a long list!) – but it would be tremendously helpful to us if you could just hit “Reply” and tell me:
If you’re leading a sales team in 2025-26, and you want your team to handle / solve / pursue / do something more effectively… what would that “something” be?
You’re on the frontlines of marketplace dynamics, and your input matters greatly to us!
There’s no pressure, by the way. I won’t use your input to haunt you later or pressure you into buying training seats. 
We’re simply looking for what’s top-of-mind for you right now in 2025 as we draft our live training curriculum – because chances are, you’re not alone.
We’ll be selecting dates and sharing those soon, so keep an eye on your Infrequent Flyers here.
I hope you have a wonderful day. Wishing you a beautifully sunny July, and great success in the marketplace!
Cheers,
Jennica
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✨ Thank you for stopping by! Glad to have you here. ✨
At Slattery Sales Group, we empower great companies and sellers to win more business in less time.
Our clients tell us we help them raise revenues, bolster margins, shorten sales cycles, and compete more effectively in the marketplace. We'd love to help you do that, too.
To expedite your progress:
🔷 Grab our book HERE to get that important sale moving again.
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