Happy May!
Many years ago, my dad (Terry Slattery) occasionally sent out an irregular paper newsletter that he called "The Infrequent Flyer". To carry on the tradition (and reassure you that these shall, in fact, remain infrequent inbox intrusions), I've christened these monthly-ish updates -- intentionally packed with short, actionable, and (hopefully) valuable content -- our new "Infrequent Flyer".
Now, here's what I'm excited to share with you this month:
Our Thanks
New podcast episode
Favorite Slattery Sales tip
Fun recommendation
1. Our Thanks
Thank you to all of you who have supported our book launch! Many of you volunteered to be early readers and shared our book-launch announcements to your own networks. This means the world to me and my dad; thank you.
And a HUGE thank you to all of you who have written reviews for us on Amazon! We are blown away by what we’re hearing! (I’ll share some of them at the end of this email. 
To find our new book “Wimp Junction”, simply visit www.wimpjunction.com.
2. New Podcast Episode
I was recently featured on Membrain's "Art and Science of Complex Sales" podcast, where I talked about the concept of Wimp Junction® and our new book.
It's always a fun conversation when we start talking about complex sales, and I encourage you to listen to it!
You can find the podcast listed in links below:
Spotify / Podbean / Youtube / Apple Podcasts
If you're not yet familiar with Membrain, they're a company out of Sweden making a brilliant -- and simple -- CRM designed from the ground up for complex sales. I can't recommend them highly enough. If you want an introduction, let me know and I'll be happy to introduce you to them.
3. Favorite recent Slattery Sales Tip
Don’t tell your prospect the size of their problem.
(Your number, no matter how accurate, may also shine a light on areas they’ve been underperforming without your solution. 
Let them articulate what it’s costing them.
They’re the one who will have to defend it, so they need to be the ones discovering and articulating it.
(See the original April 30 post on LinkedIn.)
4. Fun recommendation:
A remarkable true story of World War II espionage, "A Woman of No Importance" by Sonia Purnell is an engrossing and captivating read.
The story follows an American woman who -- in spite of missing a leg -- became an on-the-ground spy for the Allies in occupied France, working closely with French Resistance fighters and dodging German capture in World War II.
Best of all, it provides a fabulous case study on organizational behavior and how to use your team to the best of their abilities. (Spoiler alert: it's a study of what NOT to do... 
Enjoy!
Have a wonderful month, and we wish you continued success!
Thank you for being part of the Slattery circle. It's a privilege to have you here.
Cheers,
Terry & Jennica
~
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